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 about us 

McQueen Marketing is a boutique marketing firm that serves as the "marketing director" for select clients. 

We provide thinking, not just services.

So, what makes us unique? We take a “big picture view,” a truly interdisciplinary approach to market your business or service. McQueen Marketing is uniquely qualified -- in both resources and experience -- to execute a marketing communication plan in its entirety. McQueen, as a turnkey resource, can take on the role of Marketing Director and manage the entire function; from budgeting and developing the strategic idea to extrapolating that vision into a communication plan and executing the creative messaging against it. That execution includes all facets; research, creative development, content development, digital, print, video and production, and when needed, media buying.

You only pay for what you need.

 As a “media neutral” provider of thinking rather than just services, McQueen Marketing has no bias toward a particular solution, nor are we encumbered by what we view as the “support” functions… departments of people that, with other large firms, clients often pay for but never utilize. The services our clients need are provided through resources engaged on their behalf through strategic alliances, on an ad hoc basis. This provides our clients not only with objective problem-solving thinking, but cost-effective solutions, as well.

Our experience includes health care, banking, insurance, higher education, industrial, real estate developments and service organizations. 
 mary mcqueen, owner 
Mary brings over 20 years of experience in the account service, marketing management arena. Developing integrated marketing programs that include branding, advertising, public relations and media opportunities that achieve positive results have highlighted her career.  Mary has worked with a varied client roster including: Heacock Insurance Group; Oakbridge and Grasslands Golf & Country Club; Radiology Imaging Specialists; Wall Titus; Boring Business Systems; Bank of Central Florida; Owl Now Urgent Care; Sessums Law Group; City of Lakeland Stormwater Division; Merritt Law Ofiice; FHS Florida Handing Systems; Payne Air Conditioning; as well as other clients throughout Central Florida. 

Mary has a strong commitment to community service and is an active participant on many boards. Her current and past service includes the Imperial Polk Advertising Federation Board Member and President, Florida Public Relations Association Board Member and Treasurer, Santa Fe Catholic High School Board of Trustees, Leadership Lakeland Alumni Board of Directors, Lakeland Volunteers in Medicine Board Member, and has been an active member of the Lakeland Area Chamber of Commerce Board of Directors and member since 1997 where she has served on the Catalyst Committee, Small Business of the Month Committee and Communications Advisory Committee. Mary has received the high honor of being Ad Woman of the Year, 1996-1997.